Showing posts with label piano retailer. Show all posts
Showing posts with label piano retailer. Show all posts

Wednesday 15 August 2012

The changing face of the Piano Trade

It is lamentable that the Piano Manufacturing Industry in England - once so enviable and influential, has all but disappeared without trace. Back in the 1970s, noticing the first few imported pianos from unfamiliar makers, one could sense that change was in the air. Complacency in any industry is a bad policy. Once decline sets in and the momentum gathers pace, the outcome is depressing.

Seeing a Yamaha piano for the first time was like seeing a 'cloud the size of a man's hand' - a cloud that in no time at all, filled the heavens and brought a great deluge of rain! The first batches of Yamaha pianos delivered to the local piano shop created astonishment. It was clear the Japanese piano was going to be a threat to the market dominance enjoyed for so long by the English piano. How was it that a piano made in Japan could be sold for just a little more than a piano made in the UK? 

The best British pianos seemed to be rather average compared to the imported pianos that soon dominated that new-piano-market. One by one, the English manufacturers ceased production so that in a few decades, we saw the total loss of an industry. Alas for the English Piano!

The more recent economic downturn has added further woes and bad news to Piano shops up and down the country. Pianos are regarded as a luxury item - and are one of the first items of expenditure to be delayed or postponed entirely. 

Where will all this take us? Only the 'fittest' of piano shops will survive, and it will take a few years of successful trading to put a smile back on the face of the piano trade. 

Buying and selling pianos on eBay may turn out to be the method of choice for bargain hunters  - but there are plenty of dangers to be met with here. Off-loading an awful piano is quite easy if you can produce a few good photos! Auction Houses have, for a very long time, been selling what other people no longer want. Maybe, ebay will be able to preserve a strong, residual demand for the good old-fashoned, traditional piano! However, buying online is quite a gamble when there can be no substitute for sitting at the piano itself - to hear it, feel it and to try to answer the question: Do I like this piano enough to buy it?


Tuner's Journal

©

Sunday 3 June 2012

Piano Brochures

Brochures about New Pianos are littered with adjectives that imply a superiority of tone, craftsmanship, build quality, choice of materials, the range of models... on and on!

The unfortunate would-be buyer, has to learn a sort of code before coming close to making a decision. Then, when the piano is delivered, the tuner often has to 'iron out' the niggles and tweak the odd misbehaving notes before the customer feels he has made the right choice.

The most difficult part about using words and pictures to describe a piano, is that every piano is so different. Tastes are different. The process of choosing a particular piano is a deeply personal thing. Any attempt to narrow the decision down to a particular piano by simply reading a brochure, is doomed to meet with disappointment.

In a glossy brochure, references made to the piano maker's art, is little more than part of the overall intention to impress the reader. What does it really mean? Great skill and patience are essential to build a piano but building a piano is also an art. Craft, experience and a profound love of the work are the special ingredients needed to produce that spark of inspiration for the piano buyer. 

What buyers really need to know is that their choice will match their expectations.

As a tuner, I come across many new pianos. Sadly only a few of them get my 'thumbs-up' vote. This is not because I do not like new pianos, but because I am often disappointed myself with the condition of the piano when I get to tune it in the customer's house.

If I were spending serious money on a piano, I would feel justified in having high expectations - Isn't that what the brochures are trying inspire in the buyer? 

A while ago, a customer who bought a top name 'silent' piano, to replace a piano that was rather old and definitely inferior, said she regretted ever buying the new one! Why? Because it was not what she led to believe it was. This is not a customer who will go about saying she was 'completely satisfied' with the piano. 

Another customer bought a high-end and expensive piano. After the free tuning, she was less than overwhelmed with it - only to be told by the tuner/technician that she was being too fussy! 

Piano makers seem not to care about their pianos once in the hands of the retailer. Pianists are the buyers and users of pianos - if the goods supplied are poor, the demand will soon drain away. In the Piano Trade, we have a lot of work to do!  

The Piano World

© Steve Burden